Branding & Logo Design

Whether you’re a startup in need of fresh branding or an established business looking to get better results, we’re here to make your goals a reality.

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Overview

The key to the success of a modern business is competent branding
Brand development is a technology of transforming a consumer product into a successful trademark, creating a competitive advantage of a product, its value, and emotional component.

Today, a beautiful presentation and, of course, the reputation of the manufacturing company are important for the consumer. That is why almost all companies, regardless of the scale of their activities, pay great attention to the development of a brand identification system – a unique logo, packaging design, and design, corporate identity, brand book, etc.

Logo Design

In an oversaturated industry, clients are overwhelmed with options. What drives success and differentiates one business from another is branding. A well-designed brand creates an experience, cultivates community, and amplifies customer demand.

Brand Identity

In an oversaturated industry, clients are overwhelmed with options. What drives success and differentiates one business from another is branding. A well-designed brand creates an experience, cultivates community, and amplifies customer demand.

Brand Guidelines

In an oversaturated industry, clients are overwhelmed with options. What drives success and differentiates one business from another is branding. A well-designed brand creates an experience, cultivates community, and amplifies customer demand.

You asked, and we answered.

We always starts with a discovery meeting (in-person or on the phone) where we will learn the ins-and-outs of your business and set goals and expectations for the project.

Next is the strategy phase, where we research the competition and presentation you our strategic recommendations and mood boards. These boards give you a visual representation of the route we are recommending and it allows everyone to get on the same page before we start designing.

Once a direction is agreed upon, we develop the initial concepts and send over for review. You then have an opportunity to select the top concept, which we will refine based on your feedback and changes that can further strengthen the work. At the end of the project when you’re happy, we will package up all of the brand assets and provide a Dropbox link with all of the files you’ll ever need.

Logo is only one single graphic element of a brand identity whereas, a brand identity is the overall experience that comes as a result of the branding. It is all-encompassing and includes the complete visual system (logo, typography, colour palette, photography, etc.) as well as the tone and personality of the company. 

At the end of a logo project you have one piece of the puzzle and no matter how strong the logo is, its impact will be limited without accompanying design elements and copywriting to strengthen your brand’s message. This is where a complete brand identity comes in.

We pride ourselves on quality over quantity! We generally provide two to three very refined options to choose from. Many design companies will present 10+ options, but the reality is that only a few are strong enough to use and the remainder are often just filler. When working with us, every option you are presented will be worthy of using and a level of quality that we are proud to stand behind.

For a variety of reasons, some clients may require additional concepts. This is completely fine, but needs to be mentioned before quoting the project so that it can be factored into the price and timing.

The simplest explanation is that rebrands are for company’s that are changing their name and relaunching with an entirely new tone and visual identity. A brand refresh on the other hand, is more of a tune-up or facelift. Over time, many aspects of a company can evolve including the size, values, and services. Once this happens, it is time to refresh the branding to be a truly accurate representation of the company.

The size of the project can be small or large, depending on how large of a change is needed. Some companies have a great foundation to work with and just need some modern adjustments. Other will require more of an overhaul. In both cases, we always work to include elements of the original branding to ensure that it’s clear that it’s the same brand, but with an updated look and feel.

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© 2015-2021 • Ladrón Web Design