We always starts with a discovery meeting (in-person or on the phone) where we will learn the ins-and-outs of your business and set goals and expectations for the project.

Next is the strategy phase, where we research the competition and presentation you our strategic recommendations and mood boards. These boards give you a visual representation of the route we are recommending and it allows everyone to get on the same page before we start designing.

Once a direction is agreed upon, we develop the initial concepts and send over for review. You then have an opportunity to select the top concept, which we will refine based on your feedback and changes that can further strengthen the work. At the end of the project when you’re happy, we will package up all of the brand assets and provide a Dropbox link with all of the files you’ll ever need.

At the end of a logo project you have one piece of the puzzle and no matter how strong the logo is, its impact will be limited without accompanying design elements and copywriting to strengthen your brand’s message. This is where a complete brand identity comes in.

For a variety of reasons, some clients may require additional concepts. This is completely fine, but needs to be mentioned before quoting the project so that it can be factored into the price and timing.

The size of the project can be small or large, depending on how large of a change is needed. Some companies have a great foundation to work with and just need some modern adjustments. Other will require more of an overhaul. In both cases, we always work to include elements of the original branding to ensure that it’s clear that it’s the same brand, but with an updated look and feel.